CELEBRATING
60 YEARS
OF HÄAGEN-DAZS

There’s ice cream, and then there’s Häagen-Dazs. The legendary brand came to us with a simple proposition: help them celebrate their 60-year anniversary and make it culturally relevant and significant for their Millennial target. As lead agency among a multi-agency team of all-stars, we pivoted an anniversary into a festive birthday celebration worthy of the iconic ice cream brand. It was full of interactive AR storytelling, Birthday Edition packages, epic sweepstakes prizes, and more, all leading to groundbreaking results — in a chaotic pandemic year, no less!