a bit about us
With over 30 years of marketing expertise married to an in-depth knowledge of the latest technology, we conceive transformative ideas and execute consumer promotion, shopper marketing, and retail marketing programs for leading brands.
Research & Insights
Alcone uses a proprietary process and tools to support idea generation, program planning, and post program analytics to create more effective programs across all channels.
The purpose of The Lab is to inspire innovative thinking capable of driving brand engagement and retail transactions for our clients. The Lab identifies, tracks, and forecasts emerging trends in retail while monitoring new technology, suppliers, and capabilities on a daily basis.
We have extensive knowledge of retail marketing including shopper marketing, platform development, account-specific programs, in-store demos/sampling, merchandising, and distributor programs.
Promotional Marketing Services
Our complete in-house capabilities provide the following promotional marketing services:
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We’re proud to say we’ve won many top creative awards in the business from Gold Reggies to Graphis, and even a Clio. We pride ourselves on producing breakthrough creative for all accounts in all types of media from TV, print, web, mobile, out of home, and POS. We believe every client and every project deserves passionate creative work.
Digital, Mobile, & Social
Since digital is a primary media of activation, Alcone has expertise in the digital, mobile, and social aspects of marketing programs. From specialized creative, strategy, and production resources we design, code, manage, host digital, mobile, and shopper activities for leading brands.
Events & Experiential
Our experiential team conceives, designs, produces, coordinates and staffs events that bring brands to consumers to drive purchase intent and brand consideration. See our experiential work here.
We have extensive contacts and relationships among top brands to secure and negotiate co-marketing programs on favorable terms. We also secure sports and entertainment celebrities and properties to add excitement to brand activation programs.
what we’ve accomplished
We’ve conceived some of the industry’s most enduring promotions – Burger King Kid’s Club, Who Stole Bart’s Butterfinger?, Dos Equis’ Most Interesting Man Assistant Search, Cuervo Nation, and hundreds of others and have won dozens of top promotion awards, including having been named Agency of the Year.
a part of omnicom
Alcone is an Omnicom Group agency, and a unit of the Diversified Agency Services division, which has more than 200 companies in 700 offices in 71 countries around the world, providing clients with truly global expertise.