Inside Alcone there exists a team of experts that provides our agency and clients with up-to-date social insights, an exceptionally difficult and essential job in such an ever-changing landscape. Our 'Social Media Center of Excellence' gathers keen, multi-dimensional insights on the consumer social experience, allowing Alcone to focus on how each platform can best be leveraged to drive Consumer, Shopper and Retail action.
The infographic below, a cross-departmental effort with contributions from members of our Creative, Experiential and Planning groups, concisely (and cutely!) summarizes the current media landscape. Check back regularly for more from our Center of Excellence!