How Brands Can Capitalize on Common Holiday Shopper Behaviors

  • Alcone
  • February 18, 2016

With the Holidays in full swing, consumers are eager to snag the perfect gift for friends and family.  This undoubtedly equates to increases in both foot traffic in malls and retailers and spending budgets.  Brands have an opportunity during this time to capitalize on these shopper behaviors by creating Holiday promotions that also solve common Holiday problems.  We’d like to share with you a few examples of Holiday-themed point-of-sale programs we’re currently running for our clients, which solve some common Holiday problems:

Craft Brew Alliance (CBA): Widmer Beer’s “Wheat, Drink, and Be Merry” Holiday promotion. Widmer’s Holiday promotion this year solves the problem of: What is the perfect accompaniment to Holiday parties, functions, and get-togethers?  Let Widmer be the solution.  Alcone’s in-store display grabs the shopper’s attention while reinforcing the Holiday spirit.  The on-and off-premise Widmer beer string of lights reinforces the feeling of merriment both in retail stores and where Widmer Beer is served.

The UPS Store: This year, The UPS Store solves a very common Holiday program of: How can I get packages to loved ones safely and in time for The Holidays?  The UPS Store asked Alcone to design a point-of-sale program with a Holiday theme that communicates its Pack and Ship promise.  The “Holidays Made Easy” dangler and display card achieves just that:

The CA Lottery: The CA Lottery wants to assure consumers it has an easy solution this Holiday season when giving the gift of The CA Lottery!  The CA Lottery Golden Greeting is a free specially-designed Holiday envelope, to accompany any Lottery purchase.  Think of it as complimentary wrapping for your gift of Lottery scratchers.  Alcone knows consumers are pressed for time during the Holidays, and a free and easy solution to wrapping gifts goes very far and is often that extra incentive to purchase.

To see even more Holiday programs we’ve done in the past, visit our work here.

Contact us today and see how Alcone can solve any consumer problem for your brand!!


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