Before I share with you some of the work I’m proudest of, a few words about love. First, without love there’s no me. I just wanted to get that out of the way and thank my folks for it. And when it specifically comes to what I do, without love great campaigns would not exist. You might think,
"Who in their right mind would want to create ideas for an old, stodgy brand that has totally lost its relevance?" (Old Spice, Kraft Mac ‘n Cheese, and so on.) Or "Who wants to work endless nights for unknown, non-profit organizations that will never be able to pay you back?" We do. All the time, without a hint of hesitation.
This is the kind of love I’m talking about.