Retro Alcone: HobNob Day of the Dead

Witch, ghost, Frankenstein, skeleton. The search for the perfect Halloween costume is endless. This year, I'll be taking a cue from our HobNob Day of the Dead point-of-sale that ran during the 2013 Halloween season.

With the goal of establishing HobNob Wine as the millennial consumers' wine of choice for the Halloween/Day of the Dead time period, Alcone developed iconic, one-of-a-kind POS materials that play into a young person's desire  for self-expression.

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