It has only been a few weeks since we last discussed Virtual Reality (VR), but boy – have things changed! It seems like not one day in the last month has passed without The Lab coming across a headline with the words "Virtual Reality" prominently displayed.
From new players on the scene to reimagined headset designs, the information can be overwhelming. Here, we provide a summary and analysis on the VR news you should be paying attention to most.
With the Holidays in full swing, consumers are eager to snag the perfect gift for friends and family. This undoubtedly equates to increases in both foot traffic in malls and retailers and spending budgets. Brands have an opportunity during this time to capitalize on these shopper behaviors by creating Holiday promotions that also solve common Holiday problems. We’d like to share with you a few examples of Holiday-themed point-of-sale programs we’re currently running for our clients, which solve some common Holiday problems.