Why You Should Invest in User Experience (UX)


Have you ever seen ads for airlines advocating that their customers are #1 and bragging about their VIP experience? Later you proceed to go on their plane and sit in their small seat, shoved between two people snoring loudly who take up all the arm space, along with no power plugs around to charge your phone. Then a flight attendant magically appears with a tiny packet of snacks and a drink while giving you a superficial smile - which annoys you way more than it should versus if you expected this experience? I experience this every. single. time.