The Top Virtual Reality News for Brands

Virtual Reality for Brands

It has only been a few weeks since we last discussed Virtual Reality (VR), but boy – have things changed! It seems like not one day in the last month has passed without The Lab coming across a headline with the words "Virtual Reality" prominently displayed.  

From new players on the scene to reimagined headset designs, the information can be overwhelming. Here, we provide a summary and analysis on the VR news you should be paying attention to most.  

Battle of the Realities

Battle of the Realities

As the ultimate seeker for all things innovative, Alcone’s The Lab jumped on the opportunity to attend this year’s Consumer Electronics Show (CES) held annually in Viva Las Vegas, Nevada. Never heard of CES? Do some light Google searches and you’ll soon discover why this is THE tradeshow to end all tradeshows. We’re talking over 180,000 people from all over the world coming together to witness, play with, and purchase the latest and greatest technological products produced by today’s leading masterminds and brands.

Well, with day one officially coming to a close, I found myself reevaluating my support and appreciation for virtual reality (VR). Yes, virtual reality. We’ve discussed this immersive media before and it’s essential to dissect the growing trend once again.