california lottery: luck has a new look
As agency of record for California Lottery, Alcone's work can be found across c-stores, grocery, and liquor channels. Recently, California Lottery needed to stand out in the colorful, cluttered retail environment.
We responded with the sleek and sophisticated look of their new Scratchers, leveraging the tagline "Luck Has a New Look" from the broadcast spots to continue Lady Luck's story with stylish retail advertising elements.
Activated in nearly 20,000 retailers in California, Alcone also developed unique retail-specific pieces for both Circle-K and Quik Stop locations.