california lottery: luck has a new look

As agency of record for California Lottery, Alcone's work can be found across c-stores, grocery, and liquor channels. Recently, California Lottery needed to stand out in the colorful, cluttered retail environment.

We responded with the sleek and sophisticated look of their new Scratchers, leveraging the tagline "Luck Has a New Look" from the broadcast spots to continue Lady Luck's story with stylish retail advertising elements.

Activated in nearly 20,000 retailers in California, Alcone also developed unique retail-specific pieces for both Circle-K and Quik Stop locations.

California Lottery | Luck Has a New Look

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  • Aleve - Walk Strong Cap
  • Arby's Meat Mountain Pig Icon
  • California Lottery Black Ticket
  • Dogswell Chicken Breast Jerky
  • Dogswell Take Your Dog to Work Day
  • Eurostar Woman with Royal Guard
  • Hob Nob Day of the Dead Bottle
  • LG Mobile Texting Championship
  • Logitech Color Collection Custom Mouse
  • Oberto PROtein Louie Vito
  • Outshine Truck
  • Outshine OUTsmart Your Snack
  • Simple Skincare Spa Oasis
  • Skinny Cow Secret Speakeasy
  • Skinny Cow Camping Tent
  • The UPS Store Holiday Promotion Santa