hob nob: day of the dead
Hob Nob is known for eye-catching packaging, which appeals to its primarily Millennial customer base that desires a fashion-forward, sophisticated brand that reflects their indie lifestyle, and reinforces their “at the center of it all” social attitude. Alcone was tasked with designing a program to breath new life into Hob Nob’s Dia Los Muertos or “Day of the Dead” campaign.
Alcone’s solution? A Limited Edition bottle as an artistic expression that would resonate with Millennials and reflect the brand’s vibrate personality.