oberto: america’s PROtein
While Oberto prides itself on their all-natural, preservative-free jerky, stores across the US were consistently merchandising the healthy product next to artificial snacks. Alcone has helped Oberto break through the snack food clutter by establishing a relevant and fully integrated platform, aimed at increasing consumer awareness, generating trial, securing merchandising and differentiating themselves from the competition.
Through the America’s PROtein platform, Alcone created a hard-hitting promotional program with social media and field marketing support, which garnered the brand national attention in a fun and relevant manner. Oberto’s “America’s PROtein” program launched national in January 2014 in multiple retail outlets, and Alcone’s retail strategies have played a key role in facilitating sales and driving velocity. Alcone led the charge to recruit and secure American athletes, such as professional snowboarder Louie Vito, US soccer star Clint Dempsey, Former football star, Brian Urlacher and Celebrity Fitness Expert Harley Pasternak as Brand Ambassadors.
Oberto’s platform has received national attention in traditional media, like Sports Illustrated, and has created social media buzz on Facebook, Twitter and Instagram with their #americasprotein. With strong sales, Oberto is now recognized as the wholesome snack that fuels the active lifestyles of athletes and weekend warriors alike!