our culture

For over 30 years, Alcone has had a unique culture. Fostered by its founder Matt Alcone, it’s a culture that’s based on three tenants: Entrepreneurship, Innovation and Trust.


From its start in a P.O. Box on picturesque Balboa Island, California, Alcone has epitomized an entrepreneurial spirit. At the heart of that spirit is the optimism and dreams that we have not only for our agency, but also for our clients. We aren’t afraid to dream big. We believe success is not “if”, but “how”.


We not only embrace innovation, but in many instances have driven it. We’re the first to bring database marketing to the QSR industry with the Burger King Kid’s Club; the first to do a live TV reveal of a promotion winner for “Who Stole Bart’s Butterfinger”; the first to offer clients “Connect”, an integrated online marketing material ordering, production and fulfillment system.

In today’s digital world, that innovation continues whether it be digital premiums, digital games and sweepstakes fulfillment, unique social interactions, and even the first augmented reality promotion for mobile devices. And as the digital/retail revolution takes place, Alcone is again leading the way with its location based ShopperConnect technology, allowing for push messaging and shopper tracking in retail and on premise.


We pride ourselves on our long-term client relationships. And as with any relationship, we understand they are built on trust.

Sure, trust means honesty, integrity, and openness. But we believe it goes beyond that.

Trust also means that we work hard to find the best people for client’s businesses. Trust means we recommend programs that are in a client’s best interest, not ours. And trust means that when things don’t go as we’d like them to, we take responsibility and make it right.