simple: skincare oasis
Simple skincare came to Alcone with a straightforward objective: raise awareness about the beauty benefits of Simple products. We knew that to truly make an impression on our consumers, we had to do something big – so we decided to meet our target face-to-face with an event that would have a lasting impression.
Alcone’s idea was to design the Simple Skincare Oasis, a relaxing, natural space where women could escape the high-stress, skin-damaging atmosphere of the city and show their skin some love in a luxurious day spa right in the heart of Times Square NYC.
Alcone designed the Simple Skincare Oasis with multiple stations consumers could interact with, including a massage lounge, beauty and make-up stations staffed by dermatologists and make-up artists, group fitness classes, a tweet lounge, and many more!