Skinny Cow - Secret Speakeasy
Skinny Cow - Secret Speakeasy
Skinny Cow - Secret Speakeasy

a divinely decadent secret

Fans of Skinny Cow®, makers of divinely decadent (yet amazingly better-for-you) candies, ice cream and iced coffee, feel so passionately about the brand that they see it as their own private little secret. The brand wanted to capitalize on that insight in a way that rewarded their most loyal “mavens” and made new ones along the way. Our big idea: The Skinny Cow Secret Speakeasy, a night of divine decadence, exclusive deliciousness, and secret sharing in Los Angeles.

Skinny Cow Secret Speakeasy

how we brought it to life

Last summer, Skinny Cow® called on some of her favorite mavens to slip on that little black dress for an exclusive Secret Speakeasy soirée. The historic Edison Lounge in Downtown LA served as the elaborate backdrop for a day-time media event with Sofia Vergara and the evening event for Skinny’s consumers, bloggers and influencers.

Bar Patrons
Your Key to Unlocking the Secret
Skinny Cow Fans
Skinny's Signature Drinks
Skinny Fan with Sofia Vergara
Bartender with Skinny Cow Drinks

what’s the password?

Like any respectable Speakeasy, we didn’t open the doors to just anyone. Mavens gained entry only after securing one of the skeleton key invitations from our LA-based sampling events earlier in the year. Once inside, every sweet tooth was satisfied as we crafted iced coffee cocktails, passed around luscious appetizers, and opened up coolers full of Vanilla Almond Crunch ice cream bars.

Tweet
Tweet
Tweet
#SKINNYCOWSECRET
I Know Skinny'S Secret

speakeasy surprises

Mavens willing to dish their most deep, dark, chocolatey secrets slid into the Skinny Cow Confession Booth to spill their secrets on a custom App that we designed. Everyone who shared their secret then cashed it in for a fab Skinny Cow clutch.

Skinny Cow Custom App and Clutch
Silver Addy Award Winner

see more work

  • Aleve - Walk Strong Cap
  • Arby's Meat Mountain Pig Icon
  • California Lottery Black Ticket
  • Dogswell Chicken Breast Jerky
  • Dogswell Take Your Dog to Work Day
  • Eurostar Woman with Royal Guard
  • Hob Nob Day of the Dead Bottle
  • LG Mobile Texting Championship
  • Logitech Color Collection Custom Mouse
  • Oberto PROtein Louie Vito
  • Outshine Truck
  • Outshine OUTsmart Your Snack
  • Simple Skincare Spa Oasis
  • Skinny Cow Secret Speakeasy
  • Skinny Cow Camping Tent
  • The UPS Store Holiday Promotion Santa