the ups store: delivering holiday happiness
The Holiday Season is the most critical time of year for The UPS Store for an obvious reason: customers are shipping packages to loved ones in droves. The UPS Store asked Alcone to design a holiday promotion for the 2014 Holiday Season, with the end goal to engage customers in a unique and exciting way.
Alcone’s big idea was a promotion allowing customers the chance to record a personal video message to accompany packages shipped to their loved ones for the Holidays.
In order to create the greeting, customers would have to first initiate the shipping process and then download the “Delivering Holiday Happiness” mobile app. The mobile app required customers to enter basic information before recording their personal video to be viewed when their package is received upon delivery.
The video message was exceptionally creative, marrying an animated Holiday illustration with a real live video.