MADE FROM SCRATCH
POP-UP GIFT SHOP
When it comes to holiday gifts, the most meaningful ones are made from scratch. So how do you take everyone’s favorite holiday stocking stuffer and transform it into that perfect, one-of-a-kind gift?
Enter the Made From Scratch gift shop, a pop-up store with locations in bustling holiday shopping centers that gave busy shoppers a chance to purchase California Lottery Scratchers and turn them into a “Made From Scratch” gift with a free accompanying craft. And what could be better than a personalized gift with a possible $1M payout? How about interacting with 20,000 potential players and outpacing single-store sales by 900%?